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Concrete Marketing is an independent marketing company based in New York, USA, founded by Bob Chiappardi and Walter O'Brien in 1984. is known mainly for its work with cutting edge rock and heavy metal, having amassed a client roster that features bands such as Metallica, Megadeth, Korn, Limp Bizkit, Marilyn Manson, Aerosmith, Pantera, Ozzy Osbourne, Faith No More, White Zombie and Alice in Chains, and has been involved with the soundtracks to several films including the Saw movies, Rockstar and Airheads. ==Concrete: Early years== In 1984 Bob Chiappardi was working in the mailroom of Arista Records in New York whilst managing a few bands from Long Island. He met Walter O'Brien who had started Relativity/Combat Records and the two joined forces, plucking a name blindly from the Yellow Pages, to become Concrete Management. Concrete’s first client was RCA’s Grim Reaper and it was through promoting and tour managing this heavy metal band that O’Brien and Chiappardi realized that there were few people out there to properly service the metal community – and so the idea to start working as a marketing company was born.〔()〕 During the 1984 New Music Seminarthey distributed around 200 flyers advertising Concrete and its services and by the end of the first day they had been approached by Rick Dobbis, then VP of marketing at Chrysalis Records, and were hired to work the first full length Armoured Saint record.〔 In 1990 Chiappardi and O’Brien amicably split as business partners with Chiappardi taking the helm of Concrete Marketing and several other companies they had created, whilst Walter O’Brien took Concrete Management, the management company that looked after Pantera, White Zombie and Prong. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Concrete Marketing」の詳細全文を読む スポンサード リンク
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